ORLANDO, Fla. -- Health care is near the top of voters' concerns this election year, according to many surveys. A new campaign pushing for quality, affordable health care for all Americans launched in Orlando and a few other cities, Tuesday, with plans to expand nationwide.

The group Health Care For America Now plans a multi-million dollar ad blitz on TV, online and on the radio. The organization is made up of doctors, nurses, labor unions and community groups.

"There's something wrong, when you go to the doctor, and you spend as much on your co-pay as you do on your insurance," said Carolyn Patmon of ACORN. "There is something is wrong, when you go the hospital and you end up more in debt, than you ever have been in your life."

The group wants health care costs based on a family's ability to pay, cost controls, and more government oversight. The group claims to be bipartisan and says it will push the next President into an overhaul of the entire health care system.

The group's ads will encourage people to get involved by calling on their lawmakers to pass legislation by 2009 that guarantees affordable health care for all Americans.

"It takes big states like Florida, like California, like New York, taking their own initiative, to try to make Congress then come in behind us," said Florida Rep. Scott Randolph of Orlando.

While Health Care for America Now claims to be bipartisan, some of the group's members have publicly endorsed Barack Obama and said Obama's health care plan meets the organization's principles while John McCain's does not.