ORLANDO, Fla. -- Residents of an Orlando neighborhood say a new billboard goes way too far with its anti-abortion message. The big sign shows graphic images of an aborted fetus. Parents say it should not be displayed along a residential street. The pictures are so graphic, WFTV.com has chosen not to show them.

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This week, the ride to school for Jennifer Lusk's children changed. Lusk says a new billboard that went up over the weekend is far too disturbing.

"I went to the grocery store and came back and it was sitting there. It took my breath away. I was like, ugh. I walked in the house and started ranting," said Lusk.

The billboard shows large pictures of a fetus, torn into pieces and covered in blood. The targets of the message are women headed to the EPOC abortion clinic just blocks away on Virginia Drive.

The billboard sits across from Donovan Davis' mortgage office. It stands behind a fence at a vacant warehouse. The billboard headline reads, "Killing a baby is a bad choice."

"No matter what side of the abortion issue you come down on, it's just so inappropriate for my staff, my clients, kids going to and from school," said Davis.

The sign was created by the Center for Bio-Ethical Reform, an organization that stands by the message saying, "the billboard is disturbing, because abortion is disturbing," according to Gregg Cunningham, the executive director of the organization.

And soon, more Central Floridians will be affected by the images. The organization that created the billboard has an even bigger version that will be pulled behind a banner plane regularly flown over Orlando.

A spokesperson for the abortion clinic was not available to comment Wednesday. A spokesperson for Planned Parenthood of Florida contacted Channel 9 on Wednesday afternoon, calling the billboard a "misleading, deceitful, and cruel scare tactic directed at woman and children."