ORLANDO, Fla. -- Entertainment giant Disney may be on the verge of becoming the king of animation again. The company is rumored to be in talks to buy part or all of Pixar Animation Studios, the company behind blockbuster hits like Finding Nemo and The Incredibles.

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The two companies already have a lucrative partnership. Pixar produces the movies and Disney markets and distributes them around the world with the companies splitting the costs and profits.

But while Disney has been struggling to regain its title as king of animation, Pixar has a string of six blockbuster successes, including Monsters Inc., A Bug's Life and Finding Nemo.

Because Pixar is so successful, CEO Steve Jobs said he wants another deal, with Disney or another studio, that would allow Pixar to keep all of its profits from its films and instead pay its partner a distribution fee.

But talks between the two companies are rumored to include the possibility of Disney buying Pixar outright. It would be pricey, even for a media conglomerate like Disney. Pixar's market value is nearly $7 billion.

If the sale goes through, Pixar's CEO Steve Jobs, who's also CEO of Apple Computer, would become a major Disney shareholder and possibly chairman of the company.