Posted: 4:22 p.m. Monday, Feb. 20, 2012
ORLANDO, Fla. —
The festivities for the 2012 NBA All-Star Game on Sunday, Feb. 26, will tip off with performances by multiplatinum, alternative hip-hop band, Gym Class Heroes, Grammy®-nominated artist J. Cole, acappella sensation Pentatonix, and rising star Kayla Brianna at the Sprint Pregame Concert at the Amway Center in Orlando. The 61st NBA All-Star Game will be televised live at 7 p.m. ET on TNT.
Live coverage of the Sprint Pregame Concert will begin airing at 5 p.m. on NBA TV and will lead into TNT’s live coverage of the pregame show from 6 p.m. to 7 p.m. The concert will air live on NBA TV until 6 p.m. The TNT pregame show will begin at 6 p.m. and will provide viewers with live look-ins to the action on stage. The concert will end before TNT’s All-Star Game coverage begins at 7 p.m.
During NBA TV’s live broadcast of the Sprint Pregame Concert, Gym Class Heroes will perform their new smash single “Get Yourself Back Home” featuring Neon Hitch. Grammy®-nominated artist J. Cole will also perform two songs, “Work Out” and “Can't Get Enough”; Pentatonix will perform their mash-up of “Since You've Been Gone” and “Forget You”; and rising star Kayla Brianna will perform her debut single “If You Love Me.”
“We are extremely excited about the coming NBA All-Star week, our first as the official wireless service partner of the NBA,” said Steve Gaffney, vice president-Corporate Marketing, Sprint. “Our presentation of the Sprint Pregame Concert, the Sprint All-Star Celebrity Game, and the introduction in December of our best-in-class Sprint NBA Mobile wireless application – which is FREE to Sprint customers – demonstrates our commitment to enhancing the NBA fan’s experience.”
The Sprint Pregame Concert will cap a week of Sprint’s All-Star activities in Orlando that begins on Friday, Feb. 17, for an NBA All-Star E-Recycling presented by Sprint event at the Sprint store in the Millenia Mall. Sprint will additionally serve as the title partner of the Sprint NBA All-Star Celebrity Game, which will be played at 7 p.m. Friday, Feb. 24, on Center Court of Jam Session at the Orange County Convention Center. The evening will feature celebrities from film, TV and music, as well as NBA Legends and WNBA players.
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