CEO of company behind Daytona Beach Hard Rock says project on track


DAYTONA BEACH, Fla. - Channel 9 reported Tuesday that the new Hard Rock Hotel project planned for Daytona Beach appears as though it could be delayed by as much as a year. The company's CEO said his company may have been a little too ambitious when the original completion timeframe was announced.
Henry Wolfond, the company's CEO, sat down with Channel 9's Blaine Tolison to talk about why the project's completion has been moved from February of 2016 to late 2016 or even 2017.
"We were kind of pushed to come out with a press release and we were ambitious," said Wolfond.
Wolfond explained that the public learned about the project earlier than expected. He also said his company had to expand the project, annex a public beach approach, survey the land and approach a contractor to build the complex.
"It may have been ambitious, but since we started this marketing effort, nothing has changed in terms of the time table. We're on track, if not ahead of schedule," said Wolfond.
Bayshore Capital's marketing effort to bring in investors to reserve condos began six weeks ago. They said well over half of the more than 100 condos have been sold.
Wolfond said the condo sales are critical to financing and they are on track to get a building permit this year.
"We should have that permit late October, early November and we plan to break ground shortly thereafter," said Wolfond.
Wolfond told Tolison that his company is fully committed to Daytona Beach.