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International Speedway Corp. selects hotel for One Daytona project

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DAYTONA BEACH, Fla. - In what is now a barren gravel parking lot, there is expected to be a one-stop destination for all—One Daytona.

On Monday, its developers announced a 145-room luxury hotel as part of project.

“One of the things we wanted to focus on with One Daytona is, we wanted to create a location where people can come, work, live, play and stay,” said International Speedway Corporation spokesperson Lenny Santiago.

International Speedway Corporation and Jacoby Development are working with a company  that would bring a Marriot Autograph Collection Hotel in the area by 2016.

The hotel would be in addition to a 2,500-seat theater and a Bass Pro Shop.

For Daytona Beach, it encouraged other investors, like the Hard Rock Hotel and Westin on the Beach.

One Daytona partners said the development will ultimately have an annual economic impact of $369 million.

“We think it’s going to be a fantastic property to really service all our guests and visitors who come to visit us here when we open,” Santiago said.

Across from the, the $400 million Daytona Rising project is well underway.

One Daytona hasn’t broken ground, but officials expect movement this year.

“There’s a lot of interest in the marker place in the One Daytona property, and so we’re speaking to potential tenants and signing letters of intent. (We) hope to announce additional leases here soon,” Santiago said.

The Marriot Autograph Collection Hotel is a part of phase one of One Daytona.

When the project is complete, officials said there will be 660 hotel rooms on the property.