Updated:ORLANDO, Fla. —
MegaTV, a network owned and operated by Spanish Broadcasting System (SBS) (NASDAQ:SBSA), has signed an agreement with WFTV Channel 9, a full power station owned and operated by Cox Media Group
, making the station Mega TV’s official local affiliate in the Orlando-Daytona-Melbourne DMA.
The agreement now makes MegaTV’s high quality Spanish language programming available over-the-air on WFTV 9.2 as well as on digital cable via BrightHouse channel 469, Comcast channel 209, CenturyLink Channel 10, Cox Cable 118 and Decca Cable channel 717. The Orlando television market is the 17th largest U.S. Hispanic DMA according to Nielsen Ratings. MegaTV programming is also broadcast through satellite systems in Orlando, Florida including DIRECTV and ATT U-verse.
The station will transmit MegaTV’s acclaimed programming including, "Lo Mejor de Radio en MegaTV," "Paparazzi Magazine," “El Show de Fernando Hidalgo”, "Esta Noche Tu Night with Felipe Viel" and "Bayly," among others.
"The Orlando DMA is our gateway to the launch of our brand in Central Florida, where MegaTV will showcase that it has relevant original programming for US Latinos. We have a unique style and a unique approach to Spanish- language content with renowned talent and fresh formats and we expect the network to continue its successful track record of ratings on a national level," stated Albert Rodriguez, COO of SBS.
"MegaTV, through the team’s hard work and dedication, is way ahead of its time,” said Alfredo Schwarz VP of Programming and Production for MegaTV. “We are looking forward to the increased value that this agreement will add as MegaTV continues to be a leading competitor in Hispanic TV. But, more importantly, we are looking forward to delivering nothing but the highest quality programming to Orlando."
Miguel Rivera, Station Manager/GSM of the new Mega TV affiliate stated, "We are excited about our new partnership with MegaTV and pleased to be able to offer Hispanic viewers in Central Florida a fresh alternative, as a new and unique source of Spanish-language programming which includes terrific shows produced daily in Puerto Rico. Mega’s innovative brand of entertainment programing added to the credibility and resources of WFTV 9, the local television news leader is indeed a powerful combination."
"This launch reaffirms our commitment to expanding MegaTV as a national player competing against established networks," said Euridice Ventura, VP of Affiliate Marketing of SBS Consolidated Operations.
Do not miss the excellent Hispanic programming of MegaTV by watching WFTV Channel 9.2 in Orlando and get to know why MegaTV has been the fastest-growing television station in the history of Spanish-language television.
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