Updated:ORLANDO, Fla. —
Cox Media Group (CMG) has launched a new Alternative format in Orlando on 107.3 FM. The new station launced at noon on Thursday and will feature 10,000 songs, commercial free.
The target audience is adults 18-34 and features today’s hottest Alternative artists such as Imagine Dragons, Lorde, Bastille, Black Keys and more.
X107.3 will be the seventh radio station for the Orlando cluster, including WDBO-FM, WDBO-AM, WWKA, WMMO, WCFB and WPYO.
The CMG Programming Strategic Team led by Vice President of Programming Steve Smith, format leaders Jeremy Rice and Keith Hastings and CMG Orlando Operations Manager Stevie DeMann, started following the alternative listening habits and became creative minds behind the new product. They recognized a growing new artist roster and new unique alternative sound developing that the audience was embracing with an immediate passion.
“It’s time for an Alt
revolution!” said DeMann. “X107.3 will be reaching an audience of alternative music fans that no Orlando radio station was serving until now."
“The Orlando community is ready and it’s the perfect time to hear X107.3 Orlando’s New Alternative," said said CMG Vice President and Market Manager Susan Larkin. "We will have the opportunity to introduce new artists and music, along with those that are familiar, over
-the-air and digitally to an audience that we expect to be responsive and engaged.”
For live audio and video streaming of Orlando’s new alternative station, listeners can visit www.X1073Orlando.com.
Channel 9 and X107.3 are both owned by Cox Media Group.