Newly released surveillance video shows a robbery at a Daytona Beach sporting goods store.

The confrontation took place with customers inside the store.

The video from inside the Dick's Sporting Goods store on International Speedway Boulevard shows a robber walking into the store's office behind a manager Wednesday afternoon.

The armed man is seen forcing the manager to pull cash from the safe, then putting a gun against her head and forcing her up against a counter.

"He made her go in, and he took all the money in the safe and just left the building," a caller said to a 911 dispatcher. "He literally just walked out of the store about three minutes ago."

No one was hurt during the robbery.

Investigators said customers inside the store weren't aware a robbery was taking place.

Police ask that anyone with information about the robbery please call the Daytona Beach Police Department.