Up to $20,000 in free marketing and advertising services is up for grabs in the Dalton Agency’s annual Dalton Cares campaign. Nonprofits in the Orlando, Jacksonville and Atlanta areas selected to participate could be eligible to receive creative services such as awareness posters, promotional videos, social media support and public relations services, which are valued at up to $20,000, along with a $1,000 cash donation.
Through March 31, individuals and organizations may nominate local 501(c)3 registered nonprofits in the Orlando, Jacksonville and Atlanta markets for Dalton Cares by filling out nomination forms at www.DaltonCares.com. In early April, nine nominees will be selected as finalists to receive an awareness poster, valued at $5,000, designed and produced by the Dalton Agency. In late April, the posters created for the nine selected nonprofits will be showcased in the Dalton Agency’s Jacksonville headquarters office’s storefront windows and digital versions will be published to the agency’s website and Facebook page. Members of the public will vote April 22 – May 22 via social media for their favorite nonprofit and awareness poster. Additional creative services may be announced for nonprofits that meet certain voting milestones throughout the competition.
“With Dalton Cares, in addition to raising awareness, we are helping nonprofits realize the effectiveness of social media and online campaigns,” said Jim Dalton, president of the Dalton Agency. “By incorporating social elements, we are providing more than just creative services, we are showing nonprofits the power of social communications.”
The nonprofit with the most social media votes by May 22 will be awarded a $1,000 cash donation from the Dalton Agency, in addition to the awareness poster. The winner will be announced June 3.
This year, the Dalton Agency will also host a one-day Dalton Cares Communications Workshop in the market with the winning nonprofit. The workshop will bring together the agency’s experts in social media, public relations, creative and media buying and leaders of local nonprofits for a one-day communications boot camp geared specifically toward helping nonprofits succeed.
“We understand that it is getting harder and harder for all nonprofits, and we want to help them and celebrate the work they do for the community,” said Jim Dalton, president of the Dalton Agency. “Dalton Cares gives us a way use our expertise to help promote nonprofits and the wonderful work they do, and to help them expand their reach and impact on their communities.”
The Dalton Agency is a national advertising and public relations firm headquartered in Jacksonville, Fla. Dalton Cares, now in its fourth year, is the agency’s annual charitable campaign to raise awareness for nonprofit organizations through in-kind advertising and marketing support. Since the launch of the effort in 2011, close to 1,000 nonprofits have been nominated to participate in Dalton Cares, and the agency has helped to raise the profile of nearly 30 nonprofits across Florida and Georgia including the Jacksonville Humane Society, the Ronald McDonald House of Central Florida and Make-A-Wish Georgia (Atlanta).
Anyone can join the chatter on Twitter and Instagram by tagging #daltoncares.