ORLANDO, Fla. - A new round of political ads has started airing in key states including Florida, on Friday.
They are not the kind of ads you normally see from President Barack Obama or Gov. Mitt Romney.
At one minute long, Romney's ad is designed to bring him closer to middle-class voters.
"More Americans are living in poverty than when President Obama took office," Romney says in the ad.
Obama's ad is about what he inherited when he became president nearly four years ago.
"When I took
office, we were losing 800,000 new jobs a month," Obama says in his ad.
"These ads are similar in that you have the candidates talking into the camera," said political analyst Dr. Rick Fogelsong.
Fogelsong also said they are different in that Obama is in a suit and tie while Romney is a bit more casual.
"In the Romney ad, Mitt is trying to sell himself to voters and viewers," said Fogelsong.
"The difference is my policies will make things better for them," Romney says in his ad.
"President Obama is talking about his program, his plan," said Fogelsong.
Fogelsong said that both candidates have something to gain; Romney needs to bounce back from his comment during a stop in Boca Raton about discounting 47 percent of voters, while the president needs to specify why he deserves another four years in office after the downward turn in the economy.
The ads will be running in battleground states including Florida.
The votes garnered in the Orlando and Tampa areas will be important to the candidates in November's election.