Chip, Joanna Gaines team up with Target to release home-decor line

by: Anna Caplan, Rare.us Updated:

Chip and Joanna Gaines of HGTV’s “Fixer Upper” are expanding their brand.

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The Waco, Texas, husband and wife -- whose recent projects include the wildly successful Magnolia Market, a book from Chip Gaines called “Capital Gaines” and a new annual event in Waco called “Silobration,” to happen next month -- announced a new line with Target on Tuesday called Hearth & Hand.

The collaboration will feature unique on-brand items for house and home, mostly under $30, and will be available in stores Nov. 5.

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“At the core of the Magnolia brand is the desire to make homes beautiful, but with a focus on family and practicality. We want to create spaces that families want to gather in,” Joanna Gaines said in a statement. “We’ve always dreamed of working with a retailer to create a collection that could reach more people at a more affordable price point. Coming together with Target not only allows us to design beautiful pieces for people all over the country, it also allows us to help communities in a bigger way than we could have ever imagined.”