by: Anna Caplan, Rare.us Updated:
Chip and Joanna Gaines of HGTV’s “Fixer Upper” are expanding their brand.
The Waco, Texas, husband and wife -- whose recent projects include the wildly successful Magnolia Market, a book from Chip Gaines called “Capital Gaines” and a new annual event in Waco called “Silobration,” to happen next month -- announced a new line with Target on Tuesday called Hearth & Hand.
The collaboration will feature unique on-brand items for house and home, mostly under $30, and will be available in stores Nov. 5.
“At the core of the Magnolia brand is the desire to make homes beautiful, but with a focus on family and practicality. We want to create spaces that families want to gather in,” Joanna Gaines said in a statement. “We’ve always dreamed of working with a retailer to create a collection that could reach more people at a more affordable price point. Coming together with Target not only allows us to design beautiful pieces for people all over the country, it also allows us to help communities in a bigger way than we could have ever imagined.”
Jo has poured her heart and soul into this new line, Hearth & Hand with Magnolia available at Target November 5th. We're here with Bullseye at Target HQ today announcing it to all of their team members! I wrote down all my thoughts about this project on the blog—go check it out. #HearthAndHand (Link in profile)
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