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Universal Studios Files Trademark Lawsuit

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ORLANDO, Fla. - Universal Studios is suing three companies that plan to build a brand new entertainment complex along International Drive. It would be called I-Walk.

DOCUMENTS: Universal Trademark Lawsuit

Last week, Universal filed a federal lawsuit against Unicorp USA, Merlin Entertainments Group, and Circle Entertainment.

Universal claims these companies are trying to capitalize on City Walk's name and success.

The companies plan to build an entertainment complex at the site of a former shopping and dining complex called Mercado.

The lawsuit alleges trademark infringement and unfair competition.

According to Universal's suit, the I-Walk name will likely cause confusion and it deceives consumers. But some people WFTV spoke to didn't think so.

"I-Walk and City Walk are too different. One has a C. One has an I," said Orlando Resident Beatrice Vidal.

WFTV made the drive between the two locations and it is just under three miles away. Universal is concerned that people will be more likely to confuse two places with similar names when they are so close.

"I don't necessarily think it's ridiculous because it could take some of their business away from them," said one tourist.

A Universal spokesman said the theme park would not comment beyond the filing. He said it speaks for itself.

The president of Unicorp USA told WFTV he was confident the issue would be resolved amicably.