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Friday, May 24, 2013 | 9:46 p.m.

Oreo's Big Super Bowl Real-Time Ad Moment

Oreo's real-time content marketing on Twitter during the Super Bowl 2013 was one example of how companies are capitalizing on social media with real-time ads during big events for some extra exposure. WSJ's Shira Ovide Reports. (Photo: Getty Images)
 
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