ORLANDO, Fla. - "Our mission to enrich the lives of those we serve is one we take to heart. We see each day as an opportunity for Brookdale associates to connect with our residents in a profound and personal way. We have high standards for our staffing, training and programming so we can deliver on our promise of providing quality care appropriate for the unique needs of each resident. Contrary to what was said in the story, friendships are developed at Brookdale communities free of charge.
However, we are a business and our customers understand that assisted living does have a price for both housing and care. We’re similar to other rental housing and apartments in that we occasionally offer promotions and charge a competitive rental rate. We strive to meet resident care needs through comprehensive assessments by our Health and Wellness Directors and reassessments are done to determine if a resident’s care needs are continuing to be met in assisted living. To best meet residents’ needs we have communities that either offer convenient all-inclusive care pricing or a menu of services charged based on a resident’s usage.
We hope your viewers know that the safety, security and wellbeing of our residents are our highest priority and we strive daily to provide the positive customer experience our residents and their families expect and deserve."
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