How to avoid getting scammed during Breast Cancer Awareness Month

ORLANDO, Fla. — Throughout the month of October, organizations across the country launch fundraisers for Breast Cancer Awareness Month.

The Better Business Bureau says people should be cautious to make sure their donations are being used as advertised.


BBB’s Wise Giving Alliance offers the following tips to follow before you donate:

READ: Breast cancer awareness: How a nonprofit is helping women who can’t afford mammograms, treatment

· Shop smart. Some companies donate a portion of the sale of specific items, designated with pink ribbons or packaging. When shopping for “pink ribbon” items, see if the promotion is transparent about which charity it will benefit and how much of the purchase will be donated. Watch out for vague claims of proceeds benefiting unspecified charities.

READ: Breast cancer by the numbers: What you need to know

· Check the charity. Charities accredited with BBB Wise Giving Alliance meet the 20 BBB Charity Standards. If you are considering a donation to a charity that is not familiar to you, go to to view its charity report or find trustworthy organizations to donate to. When researching a charity, pay close attention to its name, as some questionable charities may use names similar to those of established organizations.

READ: Breast Cancer Awareness Month: Risk factors you can and can’t control

· Participate carefully. Some charities host fundraising events in addition to marketing promotions. If this interests you, gather all the important information before signing up. Is there a participation fee or are you required to sign up a minimum number of sponsors? Always research the charity or group organizing the event before you register.

· Take action. If your preferred charity is not holding any events or promotions during Breast Cancer Awareness Month, contact them directly to see how you can volunteer or donate on your own time.

READ: ‘Hope & Healing’: How to watch

To view charity reports and find more wise giving tips, click here.

Click here for 9 Family Connection’s comprehensive coverage of resources related to Breast Cancer Awareness Month.

Click here to download the free WFTV news and weather apps, click here to download the WFTV Now app for your smart TV and click here to stream Channel 9 Eyewitness News live.

Sarah Wilson

Sarah Wilson,

Sarah Wilson joined WFTV Channel 9 in 2018 as a digital producer after working as an award-winning newspaper reporter for nearly a decade in various communities across Central Florida.