Hot deal: Real estate listing for Florida property shows house on fire

Hot deal: Real estate listing for Florida property shows house on fire

A Florida real estate agent came up with a novel way to sell property in St. Petersburg, using a photo of a house on fire.

Real estate agents try to convince prospective owners that a property is hot. A Florida Realtor posted a property for $99,000 that was really hot.

This house was on fire. Literally.

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A Zillow listing posted Tuesday shows a St. Petersburg home in flames with smoke billowing from the roof, Bay News 9 reported. The caption, written by Realtor Dylan Jaeck, urges buyers to "bring your smores (sic) to the campfire and build your dream home."

Jaeck told the Tampa Bay Times he heard the fire occurred nine months ago. The previous owners sold it to a client Jaeck represents, the newspaper reported.

"It's a smoking hot deal posted to the internet and people liked it," Jaeck told Bay News 9. "That's going to obviously grab your attention."

The property is located at 742 Southwest Blvd. N. in St. Petersburg.

Jaeck's approach to selling the property may seem outlandish and may raise hackles at the next meeting of the Pinellas Realtor Organization, but the listing clearly states the house is condemned.

"This property has been ordered from the city to be demolished and is being sold for land value," the Zillow listing reads.

The property, listed by Coldwell Banker, shows that the house is a three-bedroom, three-bath residence with 1,280 square feet of living space.

Jaeck, who works for St. Petersburg-based Luxury and Beach Realty, Inc., has been a Realtor for five years, the Times reported. He called his tactic "creative marketing" and hopes his phone will be burning up with prospective buyers.

"The reason why we put the fire picture up is so you know that this property has to be torn down and you can build a new dream spec home," Jaeck told Bay News 9. "It's creative marketing. It's a niche. I got people talking.

"Some Realtors and even some brokers tried to think that it's looking like it's very unprofessional, that I would post someone's house that's on fire. But on the neutral side of it, people are thinking 'Hey, he's smart.' And potentially, it could bring me a buyer."​