COLLEGE PARK, Md. - Only in a college town could cases of beer not be enough.
So, Natural Light created a 77-pack of beer to honor its creation in 1977 and is offering it in a limited release only in College Park, Maryland.
LADIES AND GENTLEMEN, as a nod to the year of our creation, 1977, we give you………………….the 77 pack. Limited time only in College Park, MD. pic.twitter.com/jm19DHVmoG— Natural Light (@naturallight) October 5, 2018
For the mathematicians, there are 38 cans on the base, 19 on the second layer, 17 on the third and three on top.
Wow, calm down Beautiful Mind. 38 on the base, 19 on the second layer, 17 on third and 3 on top with some packaging inside to hold everything in place— Natural Light (@naturallight) October 9, 2018
And it weighs 65 pounds. There is a warning label.
Distributors started delivering them around the college town last Friday. The pack, which features a special plastic lining that can hold ice like a cooler, has already sold out, the Baltimore Sun reports.
Have you ever seen anything more beautiful? pic.twitter.com/DUY9fTRodr— Barstool UMD (@barstoolUMD) October 6, 2018
The 77-pack of beer affectionately called “Natty,” and known for its entry level price point, is selling for around $30, the Baltimore Sun reports.
Distributors only expect to have them available for a couple more weeks.
“It was selling out as our guys were delivering it off the trucks,” Eric Best, general manager for a Maryland-area beer distributor, told the Baltimore Sun.
He said they distributed about 200 of the packs and expect to deliver more soon.
Best told the Sun the beer maker chose the area because it was one of the brand’s first markets when it launched in 1977. Natural Light did not comment.
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