When it comes to scary things in the Upside Down, it turns out that a Demogorgun is no match for intellectual property lawyers.
But Netflix didn’t sent just any cease-and-desist letter. No, they got in on the spirit of the show with a nerdy, yet firm, directive for the bar’s owners:
The bar, designed by the same folks that created the Windy City's Emporium Arcade Bar, debuted on Aug. 18 in Logan Square. According to Eater Chicago, patrons of "The Upside Down" can order show-themed drinks, such as "Eleven's Eggo's," served with a waffle wedge; and a drink named for the Demogorgun, the show's big monster.
Fans of the show's theme music from Austin band S U R V I V E can indulge in a few kegs of Goose Island's GI5-5538, a red ale that was brewed specifically for the band.
The bar is also decorated with a ton of "Stranger Things" memorabillia, including a huge mural of Eleven, the Byers family couch, Christmas lights (complete with the alphabet), an A/V rig and some props designed to look like the Hawkins Energy Department. Check out photos of the bar here.
As one might guess, having all of this out in the open without permission would be cause for some concern from Netflix. The bar was originally scheduled to close after a six-week run, with plans for an extension if it was profitable. As it stands now, the bar will close on Oct. 1.
Nevertheless, this looks like a win-win for the bar and the streaming service. The second season of “Stranger Things” debuts next month, and the letter does leave future pop-ups open to consideration, so both groups get publicity.
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