ORLANDO, Fla. — SeaWorld launched an advertising campaign Tuesday in hopes it brings people back to its parks.
The number of visitors has dropped since the release of the controversial documentary, "Blackfish" in 2013.
SeaWorld told Eyewitness News that the goal is for people to judge the park for themselves.
According to SeaWorld, the company's ask.seaworldcares.com website is a one-stop shop for people who have questions about the attraction and what the company does.
People can also search questions and answers that have already been submitted on Twitter.
"This is all about letting the public look at the facts and make up their own mind," said Jill Kermes, SeaWorld senior corporate affairs.
"I am a big fan of SeaWorld, and I am a big fan of what they do with rescuing and rehab and releasing," said Marianne McGinnis.
But not everyone is convinced that the new ads will change the park's image.
Shannon Smith-Pinero says she is against the ads.
"There is no way that whales can live as long, [in captivity] than in the ocean. That just doesn't make sense," said Smith-Pinero.
One of the former SeaWorld trainers featured in the "Blackfish" documentary, John Hargrove, is releasing his book, which criticized the parks' treatment of orcas.
Eyewitness News asked SeaWorld if the campaign will bring a boost to attendance.
"This campaign will be able to answer questions for people who want to hear both sides of the story," said Kermes.
SeaWorld added that the ads will be in the voice of their employees, but supported with a third party to validate their points about animal care and expertise.