ORLANDO, Fla. — A brand-new interactive experience officially has launched at ICON Park this week.

>>> STREAM CHANNEL 9 EYEWITNESS NEWS LIVE <<<

The Great Florida Road Trip is the first interactive gaming experience to be played from inside an observation wheel, taking place aboard The Wheel at ICON Park.

The game takes place at 400 feet in the air. Guests use a special retro-themed camera outfitted with infrared technology to aim markers on the rooftops and compete for points to win a prize.

When players board The Wheel, they will receive their special camera that reaches up to 1,000 feet to interact with 45 game markers on the rooftops below which symbolize a nostalgic road trip through the Sunshine State, including Florida.

READ: Weather Alert Day: Another batch of storms expected Friday

The winner in each cabin gets a $5 arcade card for In The Game ICON Park, according to a news release.

The game is designed to be played at the beginning and end of your ride aboard The Wheel, according to a news release.

READ: 9 things to do this weekend in Central Florida

The game is designed to be played during the beginning and end ride segments, so mid-way players can relax and enjoy their view of the ultimate Florida travel destination: Orlando. The Wheel reaches 400 feet high and has views for 26 miles across Central Florida of famous theme parks, beautiful resorts, the Orlando Entertainment District and more.

“This new experience is inspired by the original features that put Florida on the map,” Chris Jaskiewicz, ICON Park president and CEO, said in a news release. “The Great Florida Road Trip is the first interactive gaming experience that you can play on a 400-foot-high observation wheel. Weaving together new technology with nostalgia, this experience was designed for people of all ages to enjoy. Parents and grandparents will love the vintage appeal, and kids can put their gaming skills to the test.”

READ: Caribou Coffee Co. is coming to Orlando

VIDEO: April 27 Overnight Forecast April 27 Overnight Forecast

Click here to download the free WFTV news and weather apps, click here to download the WFTV Now app for your smart TV and click here to stream Channel 9 Eyewitness News live.

©2023 Cox Media Group