ORLANDO, Fla. — Classic mint remains the leading candy cane choice among surveyed seasonal candy shoppers, even as candy makers introduce new holiday flavors and formats.
Brach’s 2026 Candy Cane Report found that 68% of respondents reported purchasing classic mint varieties, while 47% selected sweet, fruity flavors and 31% selected sour varieties.
The report comes as parent company Ferrara announces holiday additions from Brach’s, Fun Dip and Nerds.
Holiday shopping starts early
Nearly half of the seasonal candy shoppers surveyed said they purchase candy canes.
While 73% said they begin buying holiday candy before December, Ferrara says nearly 80% of candy cane sales occur in December.
The survey also found that 54% shop for candy two or three times during the season.
The findings come from an online survey conducted in December 2025 by MMR Research Associates on behalf of Ferrara. It included 2,000 U.S. residents ages 18 to 70 who had purchased seasonal sugar candy within the previous month.
The results describe that group, rather than all U.S. shoppers.
New holiday candy
Ferrara’s seasonal lineup includes:
- Brach’s Peppermint Candy Cane Ropes: A soft, chewy version of the traditional peppermint treat.
- Fun Dip candy canes: Cherry and green apple candy canes paired with sour watermelon and strawberry dipping powders.
- Nerds Blizzard Punch Juicy Gummy Clusters: A new seasonal flavor featuring blue and white candy pieces.
The announcement did not include suggested retail prices.
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