ORLANDO, Fla. — Space Coast Credit Union has launched the latest installment of its “Watchdog” advertising campaign across Florida.
The “Banking on It” campaign features two commercials placing Watchdog at a soccer match and a Renaissance fair.
In each commercial, Watchdog ignores common dog-related words such as “walk” and “treat” but immediately reacts to financial terms such as “checking” and “banking.”
The campaign was developed by Orlando advertising agency &Barr to promote SCCU’s message of protecting its members’ financial well-being.
“Every time we put him in a new, unexpected place, it’s a reminder that the protection he represents follows our members everywhere,” said Joelle Hahn, SCCU’s senior vice president of marketing.
The English- and Spanish-language campaign began running in June and will continue throughout the year on television, connected TV platforms, streaming audio, digital advertisements and billboards.
Click here to watch the commercials and learn more about the campaign.
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