Something was missing last Easter, but good news — Peeps will be back in time for this year’s holiday.
Just Born, the company that makes the marshmallow animals covered in sugar, announced that Peeps are flying back into stores this year, and they’re bringing two new flavors with them — Hot Tamales chicks and Peeps Froot Loops flavored pop.
But that’s not all; some fan favorites are returning, like sour watermelon, root beer float and cotton candy, the company said in a news release.
The company is also partnering with Walmart to bring individually-wrapped Peeps to market that are said to be marketed for egg hunts, as well as a blue raspberry-flavored chick. Target will be selling raspberry marshmallow chicks dipped in creme-flavored fudge and caramel-swirl-filled chicks dipped in chocolate, as well as giant pink or white bunny pops.
For non-marshmallow offerings, Peeps will appear in a Kellogg’s brand cereal and on Crocs with bunny Jibbitz. HipDot will release a makeup sponge set and pigmented palette. There will also be Peeps Pez, Peeps Lofthouse Cookies and Flix Chick Pop-Ups.
More products will be announced later in February and recipes will be released on March 9 on Instagram.
For more, click here.
Cox Media Group
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