Cheez-It Bowl generating big business, crowds downtown

ORLANDO, Fla. — More than 40,000 fans are expected to attend this year’s Cheez-It Bowl.


After nearly two years of dealing with the pandemic, many businesses are anxious to make big money.

Fans are spending money at the stadium and around the city.

There are no COVID-19 restrictions in place for the big game.

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The Cheez-It Bowl is expected to bring in millions of dollars.

For Erick Motos, selling his Kona Ice is key.

“For us being a small business … it gets us back out there. It takes a lot of weight off of our shoulders,” he said.

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But it’s not a big boost for all businesses.

“We had three days of EDC, (the) next week we had two days of Classic. Monster Truck was before that. We got this bowl game on a Wednesday, New Year’s game on Saturday,” said Tracy Williams, owner of Tony’s Downtown Barbershop. “It doesn’t stop, so I keep taking a step forward working through COVID, and this pushes me a step or two back because potential clients can’t get to my business.”

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Karen Parks

Karen Parks, WFTV.com

Karen Parks is a reporter at WFTV.

Adam Poulisse, WFTV.com

Adam Poulisse joined WFTV in November 2019.