SeaWorld’s United Parks & Resorts confirms Orlando hotel plans

ORLANDO, Fla. — Editor’s note: This story is available as a result of a content partnership between WFTV and the Orlando Business Journal.

SeaWorld Orlando’s parent company, United Parks & Resorts Inc., confirmed the Central Florida parks will be the first to have the company’s on-site hotels.


The Orlando-based marine theme park company, during its Feb. 28 fourth-quarter 2023 earnings call, said it is targeting its first hotel to be built in Orlando — and market research showed there was significant demand for theme park hotels.

United Parks & Resorts’ CEO Marc Swanson said during the call the company has about 400 acres of developable land around its parks — no specifics were shared on the acreage around each park. The company said it is looking at partnering or licensing with brands as possible options, but there were no other details.

Read: SeaWorld food festival has expanded the performance lineup

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