UCF Athletics announces new NIL merger

ORLANDO, Fla — Name, Image, and Likeness (NIL) is at the forefront of college football and college athletics.

UCF expects to compete at the highest level by earning revenue for recruits, player sponsorships, and branding.

‘Kingdom NIL’ will be run by the executive director, Sean Tuohy. In 2021, Tuohy served as Director of Football Operations and was promoted to Associate Athletics Director/Chief of Staff following the 2021 season.

The UCF-focused collective says it had more than $1 million pledged when it launched.

NIL helps not only to recruit but to retain players from season to season.