ORLANDO, Fla. — Artificial intelligence is making its way into Orlando’s tourism industry, with Disney, Universal, and Visit Orlando experimenting with new ways to use the technology.
Walt Disney World is testing a new AI-powered feature that could help guests spend less time planning their vacations.
The technology, developed with Google Cloud, allows guests to enter a prompt describing the type of vacation they want. The tool then provides a summary that includes ticket prices and hotel rates.
UCF Rosen College Associate Professor Dr. Arthur Huang, who teaches Smart Travel and Tourism, said AI could make the planning process more efficient for travelers.
“I just voice over and tell it what I wanted, and AI will understand exactly what my needs are and provide specific actions to be taken for the next steps,” Huang said. “That saves me tons of time in terms of making phone calls or emails for inquiries.”
The Disney World tool currently does not include extras such as Lightning Lanes or dining reservations.
Disney is not the first Orlando tourism company to experiment with AI.
Last month, Universal Orlando Resort introduced a similar tool called “UNI,” exclusively for travel agency partners.
In June, Visit Orlando announced the launch of “OPAL,” its own AI-powered trip planner.
Huang said the technology could help tourism companies reach more customers while enhancing their competitiveness.
“You are able to reach a broader audience. There’s a lot more customers or guests you can reach that you cannot reach before,” Huang said. “And second is really enhance the company’s brand and competitiveness, because every company is tapping into the AI.”
The Disney World tool is currently being tested with randomly selected guests in the U.S. and Canada.
Disney has not announced when the tool will fully roll out to the public.
Click here to download our free news, weather and smart TV apps. And click here to stream Channel 9 Eyewitness News live.
©2026 Cox Media Group
