As the fears of the coronavirus continue to spread, a beer with a now-unfortunate name is feeling the effects of the outbreaks.
Corona is taking a public relations hit because of fears over the name’s similarity to the deadly virus.
5WPR, the company that conducted the survey and released the results this week, also found that 14% of those who would normally buy Corona, won’t do it in public, CNN reported.
A second survey conducted by YouGov said that the Buzz score for Corona beer has fallen from a high of 75 at the beginning of January to 51 at the end of February. The intent to buy the brand is also at the lowest as it has been in two years, YouGov reported.
Sprout Social, a social media management company, said that connecting beer, Corona and virus searches went up recently, The New York Times reported.
Overall the company’s stock was down about 18%, The New York Times reported.
But the company’s spokeswoman, Maggie Bowman, said the survey is misinformation and that sales are still strong, USA Today reported.
In the four weeks that ended February 16, sales grew 5%, Constellation said in a Friday afternoon press release.
The company said that its customers “understand there is no link between the virus and our business,” CNN reported.
The company is doubling down on that belief and is going to go through with the launch of a new product, a Corona-branded hard seltzer that some say is “ill-timed,” USA Today reported.
The ad campaign said “Coming ashore soon.” It had been live on Corona’s Twitter page Friday morning but had been pulled by Friday afternoon.
But Corona is not the only beer that is apparently not selling. Anheuser-Busch InBev has said it’s going to be down about 10% for the first-quarter profit because of coronavirus. Because people are not going out in countries hit hard by the virus, beer is not selling, CNBC reported.
More Budweiser is sold in China than in the U.S., CNBC reported.
Cox Media Group