Whether you watched for the game or the commercials, Super Bowl LVI’s $7 million, 30-second spots were kind of unavoidable.
Viewer reaction on social media to the Super Bowl LVI ad blitz was lukewarm, at best, but a couple of spots really hit home – and occasionally the funny bone – rounding out a night that tried to push everything from electric vehicles and snack food to cryptocurrency and food delivery services.
>> Related: Super Bowl LVI: Halftime show hits nostalgia sweet spot with viewers
Hands down, Chevrolet’s Silverado-EV ad struck a chord with audiences, bringing more than a few tears to the eyes of die-hard “Sopranos” fans.
Give me a sopranos spinoff with the kids NOW #SuperBowl— mars 🚀⭐👨🚀 (@HouseMars12) February 14, 2022
It was much better than Many Saints of Newark. #SuperBowl #sopranos #Commercials https://t.co/iw1QXSOg6x— Marc R. Masferrer 🇨🇺 (@MRMasferrer) February 14, 2022
Favorite commerical so far! #SuperBowlLVI #SuperBowl #Superbowlcommercials https://t.co/wBYxdW4IuL— KatNicole (@KatNicolexx) February 14, 2022
Reactions were a bit mixed, however, to Coinbases’s QR code gimmick.
Hi, it's me, member of a supposedly evolved species who spent 30 seconds chasing the CoinBase QR code around the screen with his phone camera like a cat watching a goldfish swimming in a bowl. #SuperBowl— nascarcasm (@nascarcasm) February 14, 2022
Me, a #cybersecurity professional: DON'T SCAN RANDOM #QRCODES.#SuperBowlLVI #Commercials: Random QR codes EVERYWHERE.— Dinidu Perera (@nunu10000) February 14, 2022
QR code commercial… #SuperBowl pic.twitter.com/UDGOxUbHK9— The Athletic (@TheAthletic) February 14, 2022
It was a creative advertisement. I scanned it myself then my phone died lol #SuperBowl https://t.co/hdIZvr1oml— Jakhari (Jay) 🌃 (@goldenpanther21) February 14, 2022
The “mind reader” take on Alexa, featuring Scarlett Johansson and Colin Jost, certainly exemplified “relationship goals” for some viewers.
While Anna Kendrick’s Barbie-HeMan mashup for Rocket Mortgage was definitely a first-quarter favorite.
ANNA KENDRICK IN A ROCKET MORTGAGE #SUPERBOWL COMMERCIAL— Adam Cheek (@adamncheek) February 14, 2022
You absolutely love to see it.
I just finished watching Masters of the Universe on Netflix, very good #SuperBowl— Panickin Skywalker (John M) (@DonCoyote) February 14, 2022
The housing crisis is even crossing over to #Superbowl https://t.co/bK44oSPuyM— Abram (@Abram1125) February 14, 2022
What about the Barbie dreamhouse Rocket Mortgage commercial?! Cute!! #SuperBowl— Laura Bruyere (@AptLsgSolutions) February 14, 2022
#Rockethome and #Rocketmortgage read the room!— Christie 👩🏻💻🌎❔ (@EarthAwareness) February 14, 2022
Marketing geared toward #GenX 🙌 #BarbieDreamHouse #CastleGrayskull #SuperBowl #Commercials
But most viewers agreed that Doritos has not lost its touch.
This one from @Doritos is also 🔥.#SuperBowl #SuperBowlAds #ads #commercials #marketing #Doritos https://t.co/2LPHUAryYz— The Last Linda (@TheLastLinda) February 10, 2022
The @Doritos commercial is my favorite so far specifically because of the beat boxing Fox. #Superbowl #commercials— Jen Curley (@xoxcurleyq4xox) February 14, 2022
@Doritos never disappoints with their #Commercials on #SuperBowlSunday #barrettabowl #PR4490 @angiabar https://t.co/zxxHzd2WDB— Alexandra C.L. (@alexandracl19) February 14, 2022
Ok, @Doritos! 👍🏾😂 #PushIt #SuperBowl #Commercials— TaRhonda Thomas (@TaRhondaThomas) February 14, 2022
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