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Super Bowl LVI: Ad spots divide viewers, but ‘Sopranos’ tribute, Doritos delight fans

By Kelli Dugan, Cox Media Group National Content Desk
By Kelli Dugan, Cox Media Group National Content Desk

Whether you watched for the game or the commercials, Super Bowl LVI’s $7 million, 30-second spots were kind of unavoidable.

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Viewer reaction on social media to the Super Bowl LVI ad blitz was lukewarm, at best, but a couple of spots really hit home – and occasionally the funny bone – rounding out a night that tried to push everything from electric vehicles and snack food to cryptocurrency and food delivery services.

>> Related: Super Bowl LVI: Halftime show hits nostalgia sweet spot with viewers

Hands down, Chevrolet’s Silverado-EV ad struck a chord with audiences, bringing more than a few tears to the eyes of die-hard “Sopranos” fans.

Reactions were a bit mixed, however, to Coinbases’s QR code gimmick.

The “mind reader” take on Alexa, featuring Scarlett Johansson and Colin Jost, certainly exemplified “relationship goals” for some viewers.

While Anna Kendrick’s Barbie-HeMan mashup for Rocket Mortgage was definitely a first-quarter favorite.

But most viewers agreed that Doritos has not lost its touch.


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