Entrepreneurship is on the rise; tips for taking the leap

ORLANDO, Fla. — Editor’s note: This story is available as a result of a content partnership between WFTV and the Orlando Business Journal.

Hustle Trucks Co-Owner Sara Van Ells jokingly calls it “microdosing traditional real estate.”

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The Los Angeles-based company builds out retail spaces inside old box trucks and rents them out by the day or longer to entrepreneurs who eschew the traditional retail storefront in favor of an online approach with a hyper-targeted retail presence.

Van Ells launched the business alongside her husband, Dustin, a Navy veteran, after the Covid-19 pandemic caused Van Ells’ freelance finance and content writing work to dry up nearly overnight, pushing her to find another source of income.

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Click here to read the full story on the Orlando Business Journal’s website.

Local business aims to empower young entrepreneurs with support, opportunities A new business in Parramore hopes to align the interests of community, businesses, investors, and government. (Charles Frazier, WFTV.com/WFTV)

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