ORLANDO, Fla. — Knakeesha Samuels’ business has been hurt by the pandemic.
Two weeks ago, she got an idea that would let her flex her event-planning muscles for free, and bring economic vitality to black-owned businesses.
“What we’re doing is, literally, putting these businesses on the map,” Samuels said.
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She’s created a citywide scavenger hunt to crisscross the Orlando area. By solving riddles and clues, participants will be directed toward black-owned businesses around town where they’ll take pictures, them on social media and potentially be seen by hundreds or thousands of followers.
The event, called “Black Friday Orlando,” runs from 9 a.m. to 9 p.m. Friday, on Juneteenth, the official end of slavery. People can sign up to join the nearly 600 people already participating. Click here to register.
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The winner will choose the winning business that will get prizes like free radio advertising to boost their business even more.
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