Boutique hotel coming to historic downtown Sanford

SANFORD, Fla. — The city of Sanford is one step closer to having a hotel in the historic downtown area.

Last week, the city broke ground on the new Fulton Park development, which eventually will feature a 50-room boutique hotel called First Street Station. Phase one of the project will include 32 townhomes.


Business owners say a hotel is much needed. They said with so much going on in downtown Sanford, it’s hard to send people to the closest hotel, which is 3 miles away.

Christina Hollerbach, of Hollerbach’s Willow Tree, said she would like a hotel within walking distance.

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“We have lots of events that are multi-day. And I’ve got nowhere to put people, nowhere to put my entertainers. So having a place where people can stay connected to the downtown by staying here is going to be essential to our growth,” Hollerbach said.

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Jeff Levkulich

Jeff Levkulich,

Jeff Levkulich joined the Eyewitness News team as a reporter in June 2015.

Sarah Wilson

Sarah Wilson,

Sarah Wilson joined WFTV Channel 9 in 2018 as a digital producer after working as an award-winning newspaper reporter for nearly a decade in various communities across Central Florida.