Tijuana Flats hires new CEO

ORLANDO, Fla. — Editor’s note: This story is available as a result of a content partnership between WFTV and the Orlando Business Journal.

Tijuana Flats has hireda new CEO with a track record for turning around struggling restaurant chains.


James Greco, a business strategist whose LinkedIn profile shows a background of many leadership roles — including interim executive positions — was announced as the Orlando-based Tex-Mex restaurant’s new leader June 10, via a company news release.

“Tijuana Flats is a great brand that is meaningfully differentiated and provides a platform to build upon to create a memorable guest experience,” said Greco in a prepared statement. “We will revitalize the business by implementing initiatives focusing on the four brand basics of people, place, product and positioning.”

Click here to read the full story on the Orlando Business Journal’s website.

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