• Guide to ICON Orlando, formerly known as Coca-Cola Orlando Eye

    By: Cox Media Group National Content Desk


    Where else can you get a bird's-eye view of Orlando without leaving the city? ICON Orlando soars 400 feet above the city and it will take the adventurous on a breathtaking ride.

    Opened in May 2015 and once known as the Coca-Cola Orlando Eye, the observation wheel was rebranded in 2018 and is the tallest observation wheel on the East Coast. It also has an impressive bulk, weighing 3 million pounds. But what's most inspiring is the thrill of a smooth ride to great heights, all while enjoying an unmatched view of the Orlando skyline.

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    Whether romance is in the air or you're just out for a memorable family adventure, a visit to ICON will be even more enjoyable if you follow the information in this visitors guide.

    Location: 8375 International Drive, Orlando 

    The observation wheel is just one of the attractions at the 18-acre complex known as ICON Orlando 360, which was once known as I-Drive 360. Other attractions that are part of the complex include SEA LIFE Orlando Aquarium, Madame Tussauds Orlando, SKELETONS: Museum of Osteology, 7-D Dark Ride Adventure, Arcade City and the Pearl Express Train. The complex also includes shops and restaurants.

    Lighting calendar: The ICON wheel is usually alight in multi-colors like its logo, but occasionally it lights up in special color combinations for different occasions, like black and gold for the UCF Knights' first game of the season or red, white and blue for patriotic holidays like Labor Day. To find out which special colors are scheduled, consult the website lighting calendar, which is usually current for at least one month in advance. 

    Rules and restrictions: Along with its thrills and chills, ICON has strict safety and security policies to keep guests safe, including the following:

    • Children who ride must be accompanied by an adult who is 18 or older.
    • Wheelchairs are permitted on the wheel, but only if they are no wider than 36 inches across.
    • No one is allowed to carry firearms, weapons or combustible/flammable/explosive items of any kind into the complex.
    • All guests undergo a bag search before boarding.
    • Recreational devices such as drones, remote control toys, skateboards, scooters, inline skates and shoes with built-in wheels are prohibited, along with glass containers larger than baby food jar, pets that aren't approved service animals, alcoholic beverages not purchased onsite, marijuana or any illegal substance.


    Hours: ICON 360 is open daily from 10 a.m.-2 a.m., though establishments within the complex each set their own hours. The observation wheel is open 10 a.m.-10 p.m. Sunday-Thursday and 10 a.m. to midnight Friday and Saturday.

    Tickets: Daily admission tickets to the ICON observation wheel, start at about $26, with discounts for buying online. Other ticketing options include an all-day pass that starts at about $38, combos that combine ICON admission with other Orlando attractions like Madame Tussauds Orlando and specials for Florida residents.

    Upgrades offer additional amenities and sometimes exclusive attractions. A few examples include a photo package that includes both a souvenir album and digital photos, a private capsule, or even a private capsule with champagne (for those of legal age.)

    Annual passes for the wheel run about $70 for adults, with discounts for children ages 3-12. Passes deliver 365 days of unlimited entrance to ICON Orlando, along with free parking in the onsite parking garage, digital photos and a decal.

    From the West: Take I-4 East toward Orlando, exiting on 74A/Sand Lake Road and staying right onto Sand Lake, followed by another right onto International Drive. Finally, take a left U-turn after .3 miles.
    From the East: Take I-4 West toward Tampa and exit on 74A/Sand Lake Road, taking a left onto Sand Lake followed by a right onto International Drive. Finally, take a left U-turn after .3 miles.

    i-RIDE Trolley: This public transportation is accessible to and from all points of interest along Orlando's International Drive. The nearest stops for the ICON Orlando observation wheel are:

    • Red Line Northbound Stop: 17
    • Green Line Southbound Stop: G9

    For up-to-date hours and prices, visit iridetrolley.com.

    Parking for ICON is free in the attraction's designated covered parking garage and free valet parking is also available.

    For more information:
    8375 International Drive

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