Volusia County

Popular spot for bikers, Destination Daytona, has been sold

DAYTONA BEACH, Fla. — Destination Daytona, the popular retail and entertainment complex, has been sold.

The Ed Morse Automotive Group announced Thursday that it has purchased the iconic entertainment complex from the Rossmeyer family.


Located at 1635 North US Highway 1 in Ormond Beach, Florida, Destination Daytona is a 100-plus acre entertainment and retail complex that was built around Daytona Harley-Davidson’s 109,000-square-foot and two-story showroom.

According to a news release, the acquisition includes Daytona Harley-Davidson, the Clarion Inn Ormond Beach, Saints & Sinners Pub and the 35,000-square-foot Rock N’Roll event pavilion.

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The Ed Morse Automotive Group will soon begin selling LiveWire, the electric American motorcycle brand.

The purchase will also include the Main Street retail store located at 510 Main St. Bridge in Daytona, which will be called Teddy Morse’s Daytona Harley-Davidson Main St.

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“After our purchase of three Harley-Davidson dealerships and a retail store in Texas recently, we had the opportunity to make this deal in Ormond Beach and it was too exciting to pass up. We loved the fact that this amazing entertainment campus is in our home state and that the Rossmeyer family wanted it to go to another family-owned business,” said Teddy Morse, chairman and CEO of Ed Morse Automotive Group. “We look forward to enhancing and expanding this incredible property.”

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