How to write job postings that get more applicants in the COVID-19 era

ORLANDO, Fla. — Editor’s note: This story is available as a result of a content partnership between WFTV and the Orlando Business Journal.

Many companies are struggling to attract enough candidates in the COVID-19 era, and experts say lackluster job postings are a common contributor to the problem.

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It’s no longer enough to just throw together a listing and put it online. Instead businesses need to be deliberate about how they write a job posting and emphasize the criteria that are important to jobseekers in this candidate-friendly market.

“Today’s jobseeker is much more proficient in trying to drill down and find out if a potential employer is a place that they would enjoy working at,” according to Mark Turpin, CEO of The HT Group, an Austin-based staffing and recruiting firm. “Candidates don’t want to waste their time applying for something that’s not going to be for them.”

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VIDEO: Despite recent drop in COVID cases, experts continue to prepare for future variants Data released by federal health officials Monday suggests COVID-19 hospitalizations are dropping, but experts say the pandemic is still far from over. (WFTV)