Photos posted on GapKids' Twitter account on Saturday show children in active poses; one stands in an acrobatic pose while another break dances. Others pursue hobbies like DJing and an interest in astronomy.
meet the kids who are proving that girls can do anything.
— GapKids (@GapKids) April 2, 2016
check out #GapKidsxED: https://t.co/qbR13BsWIL pic.twitter.com/e47gVghHt0
But while the ad features children of different races, the one black child in the campaign isn't receiving the same kind of attention that the other children are getting.
One photo spotlights four girls from Le Petit Cirque, an "all humanitarian kid's circus" and dance troupe. The girls range from ages 8 to 12.
Twitter users commented on the photo saying the young black girl is portrayed as subservient and is being used as an "arm rest" for an older white girl in the campaign.
"Why is the little black girl being used as an arm rest?" one social media user challenged Gap Kids. "I'm sure there were better photos taken. You should fix it."
Other critics agreed and even called the girl the "token" child of color:
@GapKids proving girls can do anything... unless she's Black. Then all she can do is bear the weight of White girls. #EpicFail
— Fatima La'Juan Muse (@TheTherapyDiva) April 2, 2016
@GapKids proving girls can do anything... unless she's Black. Then all she can do is bear the weight of White girls. #EpicFail
— Fatima La'Juan Muse (@TheTherapyDiva) April 2, 2016
@GapKids yeah that's cool and all but no one should be resting on anyone's head. Not cool pic.twitter.com/IDhNLc21EO
— Brandi Wine (@asha7777) April 2, 2016
@GapKids my 6 year old saw this and immediately recognized the problem but a whole adult PR dept missed it.
— U ⭐ted w Some B*llshit (@LocLuvHer) April 3, 2016
But some people pointed out a Gap Kids ad from 2015 that didn't spark the same controversy in which a black child rested her arm on a white child's head.
Does the @GapKids pic on the left make the pic on the right okay? Let's debate pic.twitter.com/rCFbK4uG5y
— Matthew A. Cherry (@MatthewACherry) April 3, 2016
@MatthewACherry @GapKids No. Racist power imbalance/damaging stereotypical representation does not go both ways in this case.
— Shantal O (@ficklemuse_) April 4, 2016
@MatthewACherry @GapKids Ppl never made so much fuss about the one on the left, did they?
— Ruse (@RuthSchurink19) April 4, 2016
A video posted on Gap Kids Twitter page shows many other photos that were taken of the children.
girls can do anything. and these kids are here to prove it.
— GapKids (@GapKids) April 1, 2016
check out #GapKidsxED: https://t.co/qbR13Bblkbhttps://t.co/uU6mlZ76wd
Cox Media Group




