Ford’s Garage cofounders launch Arnold Palmer-themed dining and golf concept

ORLANDO, Fla. — Editor’s note: This story is available as a result of a content partnership between WFTV and the Orlando Business Journal.

The hospitality company that turned Ford Motor Co.’s brand into a sit-down restaurant has a vision for another iconic brand: golf legend Arnold Palmer.


Arnold Palmer Enterprises has signed a licensing deal with Tampa-based 23 Restaurant Services, the cofounder and Florida operators of Ford’s Garage, to create a dining and entertainment concept called Arnold Palmer’s CenterCup. The first location will be in Gainesville; 23 Restaurant Services already has signed a deal to open it in open-air lifestyle center Butler Town Center.

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President Marc Brown of 23 Restaurant Services, who spoke with Orlando Business Journal from the Arnold Palmer Invitational, said his group has a great relationship with a landlord in Gainesville thanks to another restaurant the group has there.

Check out this gallery for Arnold Palmer’s Centercup:

Click here to read the full story on the Orlando Business Journal’s website.

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